Opportunities for growth and rapid market expansion in the next 5 years

Opportunities for growth and rapid market expansion in the next 5 years

The pet care market in Southeast Asia, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, was projected to be worth $3.3 billion in 2023. Additionally, markets in Brunei, Cambodia, Laos, and Myanmar were also included in the analysis. With 90% of sales in Southeast Asia’s pet care business coming from the pet food industry, which is valued at $3 billion.

The largest market both in volume and value terms is Thailand at $1.5 billion (€1.4B), which accounts for nearly half of the entire Southeast Asian market.

Southeast Asia’s pet care industry is witnessing a dramatic shift driven by increases in pet ownership, humanization, premiumization trends and health consciousness. Mid-priced pet food is the bulk category within pet food in Southeast Asia, accounting for 44% of total sales in 2023. Meanwhile, the fastest-growing categories over 2018-2023 were premium pet food, and treats and mixers, both experiencing a 16% CAGR. 
Given these shifting consumer tastes and dynamic trends, businesses shouldn’t pass up the opportunity to take advantage of the new chances in this area.

IMPACT Exhibition Management Co., Ltd., in collaboration with the Thai Pet Industry Association (TPIA) and Perfect Companion Group Co., Ltd., acknowledges the growth of the pet market and the trend of Pet Parents in Southeast Asia. Therefore, we are organizing the 14th Smartheart presents Thailand International Pet Variety Exhibition – a showcase of pet products and services, marking the end of the year, from October 3-6, 2024. 10.00 AM – 08.00 PM. Hall 7 – 8, IMPACT Exhibition & Convention Center, Bangkok, Thailand.  For more information, please contact Line: @petvariety or visit

pet14 - info article web

Prepare for a unique networking opportunity in the pet industry landscape

Prepare for a unique networking opportunity in the pet industry landscape! IMPACT Exhibition Management is proud to announce the 14th edition of Thailand International Pet Variety Show, a strategic event tailored for pet enthusiasts and businesses. This much-anticipated pet expo extends an exclusive invitation to industry leaders and pet-centric businesses worldwide, providing an unparalleled platform to delve into Thailand’s diverse pet market.

Within the event, there are pet friendly highlighted activities, such as:
• Various pet competitions, including competitions for purebred dogs, purebred cats, beautiful chicken contests, exotic insect competitions, crayfish competitions, and beautiful betta fish competitions.
• Popular competitions that Pet Parents love, competing for awards, such as the Mahamaema Award (Dog racing), Cat treat-licking competition, and Dog treat-eating competition.
• Showcase activities demonstrating the abilities of pets, such as demonstrations from search and rescue by K-9 dogs
• Pet workshops, including teaching how to make cat houses from cardboard, crafting cat toys, and creating DIY collars, among others.
• Educational activities about pets, including providing information about pet nutrition and pet health.
• Free health check-up activities from reputable clinics and veterinarians in Thailand, along with complimentary Gift Vouchers.
• Business Matching activities that open opportunities for entrepreneurs, factories, and those looking to establish businesses in the global pet industry, including participants from countries such as the China, Taiwan, Hong Kong, the United States, Germany, Singapore, Malaysia, India, Japan, South Korea, and other countries, joining as new business partners in this event.”

For those interested in bringing their furry friends for a stroll or exploring business opportunities in the pet industry, come meet us at the “Dog and Cat” event for 2024 . Join us at the SmartHeart presents Thailand International Pet Variety Exhibition, the 14th edition, taking place from October 3-6, 2024, at the IMPACT Exhibition and Convention Center, Muang Thong Thani. Admission fee is 20 Baht per person (children and pets enter for free). A portion of the proceeds from the admission fee will be donated to the ‘1 Baht for Hungry Paws’ project.


The 13th edition of SmartHeart presents Thailand International Pet Variety Exhibition 2023

The Torch has been fired and ready for the challenge today, with the grandest pet exhibition of the year, “the 13th edition of SmartHeart presents Thailand International Pet Variety Exhibition 2023,”
It can be said that it was the official press conference of Pet Variety held on September 26th, following the latest trend in the Asian Games, but in the form of pets specifically. It began with the official opening ceremony, with Pet Influencers announcing that all competitors should prepare to bring their pets to compete on October 5th-8th, 2566, at Impact Muang Thong Thani, Hall 7-8.

Within the press conference, there were also sponsors coming and giving away prizes to the media and various activities, including:

The unveiling of the competitors in the rabbit vs. tortoise competition Junichi vs. Suke
Demonstrations and techniques for international-level cat grooming in the 1st ISFC Grooming Certification & Competition 2023.
Promotions of pet products and services at over 250 booths.

So, get ready because this event is grand and a year-end celebration!
SmartHeart presents Thailand International Pet Variety Exhibition 2023, the 13th edition, from October 5th to 8th, 2566, at Impact Muang Thong Thani, Buildings 7-8, Nonthaburi.
Open from 10:00 AM to 8:00 PM.